![]() “I’m inspired by the ‘strong female lead’ tag because I can see a trend in the newer media content that is being produced for youth,” tilting toward more female characters who are strong leaders and who succeed at whatever they’re doing. This lets us highlight shows that may appeal to youth who wish for strong women or girl role models in their lives,” she says. “We use this to identify when a lead protagonist in the show is female. For example, there is a difference between a show like Word Party, which is educational in tone and contains no violence, to Dinotrux, which has some high-energy action where an animated machine may get banged up.”Įlizabeth says there are less obvious tags used for kids’ shows, including “perilous situations” and “strong female lead” - the latter one of her favorites. “If there is violence, we measure the magnitude of the violent acts and the type of violence in that show. “Not all kids’ shows contain violent themes, yet it is important for taggers to evaluate all shows to determine if violence does exist,” she says. (Some of the least used are “horror,” “political friction,” and “medical research,” she says.) That could be why the “violence” tag is probably considered the most when it comes to evaluating kids’ shows. It’s still up to parents and families to decide what content is most suitable.) “I always think of myself as a protector of children and that young viewers have a team watching out for them, not only for what they enjoy, but what’s developmentally appropriate.” “We have to be a gatekeeper for what is fed into their queue.” (Although, Elizabeth adds, this has nothing to do with censorship or cyber-parenting. “If Netflix suggests that a kid watch a high-violence show, that’s a problem,” she says. But for kids, detailed tagging has a second, more important function. ” categories on a subscriber’s main page.įor adults looking to watch a new show or series, these recommendations can be fun, Elizabeth says. Netflix uses the tags to create the “because you watched. “We then categorize the shows based on a combination of tags that they have in common” - tags like “goriness” and “smoking,” or, in the case of My Little Pony, possible warm-hearted themes of friendship. “The tags help Netflix identify, in nuanced detail, what content exists in the shows,” she says. The sitter, as it turns out, didn’t have anything to worry about: Elizabeth had just started her new job with Netflix as the lead content tagger for children’s media and had to spend hours watching kids’ shows and movies and then decide how to tag, or code, the content. “I spent more than five hours in a single afternoon watching Twilight Sparkle, the main unicorn pony, figure out how to protect her friends from a feared pony named Nightmare Moon,” Elizabeth says. Things were especially questionable when Tracy Elizabeth, Ed.M.'10, Ed.D.'17, watched the same episode of My Little Pony: Friendship Is Magic over and over and over again. ![]() In this episode, we chat with Alexandra Walsh of 3 Day Blinds about how they use Tagger.At first, the babysitter didn’t know what to make of her new boss spending hours obsessively analyzing cartoons all day. Find out more and sign up for a demo to see if Tigger is right for you by visiting /tagger today. This episode is presented by Tagger, the complete influencer marketing solution. ![]() Marc Duke, a B2B influencer consultant and all-around CMO brain for hire in Great Britain, had some comments and a question about last week’s commentary on influencer consultants. Heh.Īnd we also highlight our first listener voice mail today. Today’s show also features reference to my daughter’s young adult book review channel on YouTube and encourages you to add a subscription to my YouTube channel, now including a version of this podcast, so her 200 or so more followers than me can perhaps stop being a source of personal embarrassment. I’ll tell you more about why in today’s commentary. He’s also one half of Hanson & Hunt, a great PR and communications podcast that is also on the Marketing Podcast Network along with this show.Īrik’s post last Tuesday was titled, “ Will your kids go to school to be professional social media influencers?” Arik is a social media and public relations consultant, speaker and influencer in his own right based in Minneapolis. My friend Arik Hanson had blog post last week that caught my attention. ![]() To laugh at them and dismiss that career path because we think it’s short-sighted and foolish, only exposes us as being short-sighted and foolish. An online content creator, or influencer if you will, is a skilled craftsperson whose earning potential in today’s world far exceeds that of most of the jobs these kid’s parents have.
0 Comments
Leave a Reply. |